{"id":12171,"date":"2024-04-20T20:33:51","date_gmt":"2024-04-20T19:33:51","guid":{"rendered":"https:\/\/www.qualitycompanyformations.co.uk\/blog\/?p=12171"},"modified":"2024-04-23T14:07:04","modified_gmt":"2024-04-23T13:07:04","slug":"how-to-start-personal-trainer-business","status":"publish","type":"post","link":"https:\/\/www.qualitycompanyformations.co.uk\/blog\/how-to-start-personal-trainer-business\/","title":{"rendered":"How to start a personal trainer business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Assuming you\u2019ve obtained the health and fitness qualifications you need to be a professional personal trainer, it\u2019s time to take the next step and launch your very own business. The great news is that personal training can be an extremely rewarding venture &#8211; not just financially but personally, as you\u2019ll be motivating people to improve their physical and mental health.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we\u2019ll take you through all the key steps to officially becoming a personal trainer. Among other details, we\u2019ll explain how to price your services, why you should incorporate your business, and how to find your first clients.<\/span><\/p>\n<h3>1. Determine your expertise<\/h3>\n<p><span style=\"font-weight: 400;\">There are countless health services that you can provide as a personal trainer. So, to start with, determine whether there is a particular area you wish to focus on. Perhaps you have a keen interest in a specific sport like running or yoga, or maybe you&#8217;re a jack-of-all-trades.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might also want to provide additional services. For example, nutrition, advising customers how to eat right to achieve their individual health goals, or sports massage, assisting them with the cool-down session and proper physical recovery.\u00a0<\/span><\/p>\n            <div class=\"revolut_shortcode\">\n                <a href=\"https:\/\/revolutbusiness.ngih.net\/daV2kQ\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\">\n                    <img decoding=\"async\" src=\"https:\/\/cdn-brand.s3.eu-west-1.amazonaws.com\/assets\/images\/revolut_mobile.png\"\n                        alt=\"Revolut Business & Affiliates.\"\n                        class=\"revolut_shortcode-mobile\">\n                    <img decoding=\"async\" src=\"https:\/\/cdn-brand.s3.eu-west-1.amazonaws.com\/assets\/images\/revolut_desktop.png\"\n                        alt=\"Revolut Business & Affiliates.\"\n                        class=\"revolut_shortcode-desktop\">\n                <\/a>\n            <\/div>\n            \n<p><span style=\"font-weight: 400;\">For these extras, though, you\u2019re likely to need further qualifications, so be sure to double-check the minimum requirements for the type of personal training services you want to provide. Typically, you\u2019d start as a general personal trainer, assisting people with things like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strength training<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weight loss guidance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stamina build-up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Health and nutrition management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formulating tailored fitness plans<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another important factor to decide at this stage is which type of clientele you are going to serve. Will you specialise in fitness for young adults or older people? Maybe you specifically want to work with a certain gender group or professional athletes. Your target market will play a huge role in the promotion of your new personal trainer business, so get this key detail decided early.\u00a0<\/span><\/p>\n<h3>2. Set-up costs<\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s now time to get set up. Let\u2019s take a look at how much that might cost you as a newly qualified personal trainer.\u00a0<\/span><\/p>\n<h4>Business location<\/h4>\n<p><span style=\"font-weight: 400;\">First off, where are you going to run your personal trainer business from? If you prefer an authentic experience, you may need to rent a fitness studio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sites like <\/span><a href=\"https:\/\/giggster.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Giggster<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.sharesy.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Sharesy<\/span><\/a><span style=\"font-weight: 400;\"> can help you find rental studios based on your ideal location, capacity, and duration. You can even specify the space style and features you\u2019d like. For example, some are empty and some are stocked with fitness equipment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On these websites, studios in London range from as little as \u00a320 to over \u00a3400 per hour, so it\u2019s essential to determine what you need from a studio and shop around. Alternatively, if you have the space, you could cut costs and open a studio at home.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A more cost-effective (and popular) option is to be a mobile personal trainer. For a new entrepreneur in this industry, this might be more suitable. It saves you money and gives you the flexibility to meet clients in a variety of different spaces, like local parks.\u00a0<\/span><\/p>\n            <div class=\"hubspot_shortcode\">\n                <a href=\"https:\/\/hubspot.sjv.io\/OrKdGZ\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\">\n                    <img decoding=\"async\" src=\"https:\/\/cdn-brand.s3.eu-west-1.amazonaws.com\/assets\/images\/hubspot_mobile.png\"\n                        alt=\"Get Started With HubSpot's Free Tools.\"\n                        class=\"hubspot_shortcode-mobile\">\n                    <img decoding=\"async\" src=\"https:\/\/cdn-brand.s3.eu-west-1.amazonaws.com\/assets\/images\/hubspot_desktop.png\"\n                        alt=\"Get Started With HubSpot's Free Tools.\"\n                        class=\"hubspot_shortcode-desktop\">\n                <\/a>\n            <\/div>\n        \n<p><span style=\"font-weight: 400;\">Alternatively, you could consider virtual personal training. In this modern age, you can communicate with customers and run live personal training sessions online. This is an excellent option, as it eliminates the cost of a physical business space, and gives customers (and you) the flexibility to train from anywhere.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, it saves you valuable time that you\u2019d otherwise spend travelling, and removes geographical restrictions, meaning you can expand your customer base far and wide beyond the UK.<\/span><\/p>\n<h4>Training equipment<\/h4>\n<p><span style=\"font-weight: 400;\">Next is your training equipment. As a new personal trainer without any customers yet, you probably don\u2019t need to invest in every piece of gym equipment there is (that would be incredibly expensive), unless there is a specific area that you\u2019re going to specialise in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you want to focus on cardio training, you might need a treadmill or an exercise bike. Otherwise, stick to the basics for now. At the very least, you\u2019ll need:\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Weight equipment &#8211; <\/b><span style=\"font-weight: 400;\">A full set of weight training equipment, like dumbbells (\u00a3370 &#8211; \u00a31,000), kettlebells (\u00a350 &#8211; \u00a3700), and barbells and weight plates (\u00a335 &#8211; \u00a3150). You should have a variety of weights and types, allowing customers to choose what they\u2019re most comfortable with.<\/span><\/li>\n<li aria-level=\"1\"><b>Strength equipment &#8211; <\/b><span style=\"font-weight: 400;\">For example, a weight bench (\u00a370 &#8211; \u00a3550) and a squat rack (\u00a3120 &#8211; \u00a3980).\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Conditioning equipment &#8211; <\/b><span style=\"font-weight: 400;\">Such as exercise mats (between \u00a320 and \u00a3130 depending on size and thickness), resistance bands (up to \u00a320 for one set), and battle rope (around \u00a350 each).\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Training equipment will be one of your biggest investments when starting a personal trainer business. Generally, you should prepare to spend a minimum of around \u00a32,000. Remember to opt for reliable gear, to ensure your customers\u2019 safety and to deliver a high-quality service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now there are ways to cut some of these costs down. For instance, you could opt for second-hand equipment, which you can find on platforms like Facebook Marketplace or eBay, or ask that customers provide some equipment of their own. It would be unreasonable to expect clients to source their own weight bench, but they could provide their own resistance bands, for example.\u00a0<\/span><\/p>\n<h4>Other equipment<\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019re a mobile PT and don\u2019t yet have a business vehicle, this is another significant cost to bear. You should opt for a sizeable car, as you\u2019ll need to take equipment with you on the road. Although, remember that certain car specs can hike your insurance and maintenance costs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also essential to have a well-stocked first-aid kit in case of an injury, which will cost you no more than \u00a325. Find out what your kit should contain on the <\/span><a href=\"https:\/\/www.nhs.uk\/common-health-questions\/accidents-first-aid-and-treatments\/what-should-i-keep-in-my-first-aid-kit\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">NHS<\/span><\/a><span style=\"font-weight: 400;\"> website.\u00a0<\/span><\/p>\n<h4>Business management software<\/h4>\n<p><span style=\"font-weight: 400;\">When you start to take on clients, you\u2019ll need a way to manage bookings and payments. For efficiency and ease, we highly recommend automating these processes. Here are some software suggestions to help you get started:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Mindbody &#8211; <\/b><span style=\"font-weight: 400;\">Rated \u2018Excellent\u2019 on Trustpilot, <\/span><a href=\"https:\/\/www.mindbodyonline.com\/en-gb\/business\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Mindbody<\/span><\/a><span style=\"font-weight: 400;\"> is \u201cthe world\u2019s largest fitness and wellness marketplace.\u201d This software allows personal trainers to manage their revenue, clients, and business growth all in one place, from \u00a3129 per month.<\/span><\/li>\n<li aria-level=\"1\"><b>Vagaro &#8211; <\/b><span style=\"font-weight: 400;\">For a more affordable option, try <\/span><a href=\"https:\/\/www.vagaro.com\/en-gb\/pro\/personal-training-software\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Vagaro<\/span><\/a><span style=\"font-weight: 400;\">. While your personal trainer business is in its infancy, prices start at just \u00a330 a month, after a free trial. Rated 4.5 stars on Trustpilot, Vagaro features payment processing, online booking, invoice management, and social media integration for messaging and advertising capabilities.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>FreshBooks &#8211; <\/b><span style=\"font-weight: 400;\">An all-in-one accounting software that helps you manage your time, expenses, and invoices. Streamline your business with <\/span><a href=\"https:\/\/www.freshbooks.com\/en-gb\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">FreshBooks<\/span><\/a><span style=\"font-weight: 400;\"> by syncing your existing apps like Shopify and Gmail. <\/span>Get 50% off your first three months with a standard sign-up, or get low transaction fees on top by opening a Barclaycard business bank account, which you can do through QCF.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, if you register your personal trainer business with us, you\u2019ll be able to redeem a variety of exclusive partner offers on a range of accounting, tax, and payment solutions (and more).<\/span><\/p>\n<h3>3. Pricing<\/h3>\n<p><span style=\"font-weight: 400;\">The next step to starting a personal trainer business is to decide how much you\u2019ll charge for your services, and the method in which you\u2019ll charge customers. Will it be a pay-as-you-go model or a subscription? Will you charge per hour or per session? You need to button down all these important details before you\u2019re ready to take on clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your prices will largely depend on where you carry out your services. If you have to rent a training studio, if you\u2019re based in a metropolitan area (like London), or travel a fair distance to see a customer, then you\u2019ll need to boost your profit margins to outweigh those expenses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Naturally, prices will also depend on demand; the more of it, the more you can increase your prices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your experience is another crucial part of your pricing structure. Yes, you\u2019re qualified, but your business is brand new. In the early stages, you may not be able to charge as much as you might want to. However, as you gain experience, it\u2019s perfectly acceptable to adjust your prices to match the level of personal training services you offer.\u00a0<\/span><\/p>\n            <div class=\"names_shortcode\">\n                <a href=\"https:\/\/acn.ionos.co.uk\/aff_c?offer_id=3&amp;aff_id=8964&amp;url_id=309\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\">\n                    <img decoding=\"async\" src=\"https:\/\/cdn-brand.s3.eu-west-1.amazonaws.com\/assets\/images\/242634_Domains_Banner-Cooperation_QCF_325x340_UK.png\"\n                        alt=\"FREE .co.uk Domain Name.\"\n                        class=\"names_shortcode-mobile\">\n                    <img decoding=\"async\" src=\"https:\/\/cdn-brand.s3.eu-west-1.amazonaws.com\/assets\/images\/242634_Domains_Banner-Cooperation_QCF_980x150_UK.png\"\n                        alt=\"FREE .co.uk Domain Name.\"\n                        class=\"names_shortcode-desktop\">\n                <\/a>\n            <\/div>\n        \n<p><span style=\"font-weight: 400;\">Other influential factors are competition (how does your business compare to others? What do you offer that they don\u2019t, and vice versa? Are you operating in a congested location?) and your internal costs. These may differ between customers as everyone will have different fitness goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could focus purely on body weight with one client and a variety of strength training with another. One may also need additional nutritional support, while another may not. You\u2019ll need to account for all these services and equipment, making sure that your earnings exceed your running costs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you decide on your prices, the <\/span><a href=\"https:\/\/www.thefitnessgrp.co.uk\/how-much-is-a-personal-trainer\/#Cost_for_a_Personal_Trainer\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Fitness Group<\/span><\/a><span style=\"font-weight: 400;\"> advises the average personal trainer costs per session and per hour across the UK:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>UK regional area<\/b><\/td>\n<td><b>Average cost per PT session<\/b><\/td>\n<td><b>Average hourly rate<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">London<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a350 &#8211; \u00a3150<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a332.52<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">South West England<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a345 &#8211; \u00a390<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a316.30<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">South East England<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a335 &#8211; \u00a375<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a315.10<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">North East England<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a335 &#8211; \u00a375<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a315.63<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">North West England<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a335 &#8211; \u00a375<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a316.74<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">The Midlands<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a335 &#8211; \u00a375<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a315.80<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Glasgow, Scotland Central, &amp; Edinburgh<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a335 &#8211; \u00a375<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a315 &#8211; \u00a318<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Scotland &#8211; Aberdeen, Dundee, Perth &amp; other regions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a330 &#8211; \u00a360<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a312 &#8211; \u00a315<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Wales &amp; Northern Ireland<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a330 &#8211; \u00a360<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u00a312 &#8211; \u00a315<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nYou can use these figures for guidance, remembering to adjust them to your personal circumstances, including the cost of living and inflation.\u00a0<\/span><\/p>\n<h3>4. Write a business plan<\/h3>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve got the basics covered, it\u2019s time to write a business plan. Its primary purpose is to check if your personal trainer business is viable and, essentially, if it\u2019s worth starting. The secondary purpose is to seek funding to grow your company.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A business plan contains many different sections, the key ones being:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>About me &#8211; <\/b><span style=\"font-weight: 400;\">Explain your background, experience, and motivations behind starting your personal trainer business. Don\u2019t be afraid to express your character here, as this is what potential investors will want to connect with.<\/span><\/li>\n<li aria-level=\"1\"><b>Your prices and services &#8211; <\/b><span style=\"font-weight: 400;\">Clearly explain the personal training services you plan to offer, how you\u2019ll deliver them to customers, and how much you plan to charge for them.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Target market &#8211; <\/b><span style=\"font-weight: 400;\">What does your typical customer look like and why are they interested in your personal training services? Explain the research you\u2019ve done to find this information.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Competitor research &#8211; <\/b><span style=\"font-weight: 400;\">You need to prove that you\u2019ve studied the market conditions and understand how your new business fits in with them. There\u2019s no doubt you\u2019ll have competitors around you, so you need to identify them and analyse how your business compares. You should explore direct competitors (other personal trainers) as well as indirect ones (such as gyms and leisure centres).\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Operations &#8211; <\/b><span style=\"font-weight: 400;\">Explain how your business will operate day-to-day. How will you deliver your services to your customers and how will you get paid?\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Marketing plans &#8211; <\/b><span style=\"font-weight: 400;\">Express how you\u2019ll promote your business and grow your clientele. Your plans are likely to include social media advertising and leaflet distribution at local gyms.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Financial &#8211; <\/b><span style=\"font-weight: 400;\">What return on investment (ROI) do you anticipate in your first two to five years, and how will you achieve it?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is a snapshot of what a typical business plan looks like. For more guidance on this with step-by-step instructions, see the following article: <a href=\"https:\/\/www.qualitycompanyformations.co.uk\/blog\/how-to-write-a-business-plan\/\" data-wpel-link=\"internal\">How to write a business plan<\/a>.<\/span><\/p>\n<h3>5. Register as a limited company<\/h3>\n<p><span style=\"font-weight: 400;\">Next, we highly recommend registering your personal trainer business as a private company limited by shares, the most popular company structure in the UK.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is not essential and you may be considering operating as a sole trader. However, incorporation offers significant tax, financial, and legal benefits that you won\u2019t be entitled to as a sole trader.\u00a0<\/span><\/p>\n<h4>Benefits of incorporation<\/h4>\n<p><span style=\"font-weight: 400;\">First and foremost, a limited company is a separate legal entity, meaning that in the eyes of the law, it is independent of yourself and any other owners. This is a vital advantage that protects your personal assets. As a sole trader, on the other hand, your personal and business finances are one, so if your business falls into debt, that means you do too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, you\u2019re entitled to limited liability as a limited company owner. So, if your company faces financial or legal difficulties, you\u2019re only responsible for the value of your shares in the business &#8211; and the same goes for any other shareholders. That way, you spread the risk as opposed to bearing 100% of it as a sole trader.\u00a0<\/span><\/p>\n            <div style=\"display: none\"><\/div>\n        \n<p><span style=\"font-weight: 400;\">Another important advantage is taxation. Not only are limited companies entitled to additional allowable expenses, but they also pay Corporation Tax at a lower rate of 19-25% (for the 2024\/25 tax year) versus up to 45% in Income Tax that self-employed individuals pay.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, private limited companies are generally perceived as more credible and trustworthy than sole traders. This is because they are regulated by the Companies Act 2006.\u00a0<\/span><\/p>\n<p>                                                    <a href=\"https:\/\/www.qualitycompanyformations.co.uk\/blog\/when-to-convert-from-sole-trader-to-limited-company\/\" class=\"related\" data-wpel-link=\"internal\"><span class=\"related-title\">When should I convert from sole trader to limited company?<\/span><\/a>\n                                                                        <a href=\"https:\/\/www.qualitycompanyformations.co.uk\/blog\/information-to-set-up-limited-company\/\" class=\"related\" data-wpel-link=\"internal\"><span class=\"related-title\">What information do I need to set up a limited company?<\/span><\/a>\n                                                                        <a href=\"https:\/\/www.qualitycompanyformations.co.uk\/blog\/limited-liability\/\" class=\"related\" data-wpel-link=\"internal\"><span class=\"related-title\">What does limited liability mean?<\/span><\/a>\n                    <\/p>\n<p><span style=\"font-weight: 400;\">Finally, the Act will protect your business name, ensuring that no other company uses the same name or anything similar as long as your company is active. So, you can rest assured that the reputation you\u2019ll have worked so hard to build won\u2019t go to waste.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We must point out, however, that owning a limited company comes with a series of ongoing legal and administrative duties. You can find more information on this in the following article: <a href=\"https:\/\/www.qualitycompanyformations.co.uk\/blog\/the-role-and-responsibilities-of-a-company-director\/\" data-wpel-link=\"internal\">The role and responsibilities of a company director<\/a>.<\/span><\/p>\n<h4>Register with QCF<\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to register, you can form your company in just a few hours with QCF&#8217;s quick and simple online registration process. Simply choose your company name (and check that it\u2019s available), select your formation package, checkout, and enter your company and officer details.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more guidance, see our blog: <a href=\"https:\/\/www.qualitycompanyformations.co.uk\/blog\/set-up-limited-company-4-steps\/\" data-wpel-link=\"internal\">Set up a limited company in 4 easy steps<\/a>. Alternatively, if you\u2019d prefer to speak to one of our agents, contact us on 020 3908 0044 or by live chat.<\/span><\/p>\n<h3>6. Legal<\/h3>\n<p><span style=\"font-weight: 400;\">There are no specific licences required in the UK to become a personal trainer. However, there are certain certifications you need before you can do this job professionally.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As mentioned, this blog is based on the assumption that you have these already. However, to confirm, at the very least, you need a Level 2 Gym Instructor qualification <\/span><b>and <\/b><span style=\"font-weight: 400;\">a CIMSPA-endorsed Level 3 Personal Trainer qualification (this allows you to work as a personal trainer). You also need to be trained in first aid.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To attract more customers, it may be worth obtaining additional qualifications, such as a Level 4 in Advanced Personal Training or Nutrition. The more certified you are, the more marketable your personal trainer business will be.\u00a0<\/span><\/p>\n<h3>7. Obtain business insurance<\/h3>\n<p><span style=\"font-weight: 400;\">As a personal trainer, you\u2019ll be in regular contact with the general public. You may also work with people who are recovering from injuries, and you\u2019ll need to avoid your customers getting injured while on your training programme.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, it is essential to obtain Public Liability Insurance before starting your business. This covers you for death, injury, or illness to others and loss of, or damage to, third-party property.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also recommend taking out Directors\u2019 Liability Insurance. If someone claims that you have neglected your director\u2019s duties, this covers the legal fees involved.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other types of insurance you may need include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional indemnity insurance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building and contents cover (if you have a physical training studio)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vehicle insurance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Equipment cover<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personal accident cover<\/span><\/li>\n<\/ul>\n<h3>8. Advertise your personal trainer business<\/h3>\n<p><span style=\"font-weight: 400;\">Your new business is ready to flourish, so now it\u2019s time to attract customers. Here are some initial marketing tips:<\/span><\/p>\n<h4>Create a website<\/h4>\n<p><span style=\"font-weight: 400;\">No matter what type of business you run or what industry you operate in, a website is a must. Not only does it make it easier for potential clients to find you, but it also makes your company appear more credible and professional.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/wordpress.com\/log-in\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">WordPress<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/wordpress.com\/log-in\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Wix<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.squarespace.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Squarespace<\/span><\/a><span style=\"font-weight: 400;\"> are some of the most popular options for website design and hosting, with free and paid plans available to suit your budget. You\u2019ll also need a suitable domain name, which is included in every QCF package.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t need to design knowledge to build a high-quality website. The platforms we\u2019ve suggested above all come with templates to align with your vision and style.\u00a0<\/span><\/p>\n<h4>Register with NRPT<\/h4>\n<p><span style=\"font-weight: 400;\">With over 800 qualified trainers nationwide, the <\/span><a href=\"https:\/\/nrpt.co.uk\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">National Register of Personal Trainers<\/span><\/a><span style=\"font-weight: 400;\"> is the UK\u2019s best personal trainer directory. Sign up for an annual fee of \u00a3135 and enjoy the following membership benefits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve your discoverability with over 40,000 unique monthly searches for a personal trainer\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a personalised online profile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access marketing expertise to help your business grow<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilise promotions that cut your costs and allow you to earn money from clients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access the member area<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enjoy exclusive partner offers on fitness products and equipment<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, the NRPT provide a range of personal trainer courses, should you wish to obtain additional qualifications or arrange training for future employees.\u00a0<\/span><\/p>\n<h4>Create a Google Business profile<\/h4>\n<p><span style=\"font-weight: 400;\">One of the most common ways that customers will discover you is through a simple Google search &#8211; \u2018personal trainers near me\u2019. To ensure that your business features in the results, you need to create a free <\/span><a href=\"https:\/\/www.google.com\/intl\/en_uk\/business\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Google Business<\/span><\/a><span style=\"font-weight: 400;\"> profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your profile features all your essential business information, such as address, contact details, reviews, and a website link. You can also personalise your profile with opening hours, logo, and photos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will also be able to view performance insights, such as how people discovered your personal trainer business, and how many interactions you\u2019ve had in a specific timeframe, allowing you to adapt your marketing strategy over time.\u00a0<\/span><\/p>\n<h4>Promote on social media<\/h4>\n<p><span style=\"font-weight: 400;\">A social media presence is also a non-negotiable. These platforms give potential customers plenty of extra ways to find and engage with you, and gain an insight into who you are as a brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should create a Facebook, and Instagram profile to start with &#8211; at the very least. Facebook,\u00a0 the world\u2019s <\/span><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">most popular social channel<\/span><\/a><span style=\"font-weight: 400;\">, is great for advertising and managing enquiries, and Instagram is best for sharing photos and videos of your work and experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another useful platform for personal trainers is TikTok. With a <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1327116\/number-of-global-tiktok-users\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">forecast<\/span><\/a><span style=\"font-weight: 400;\"> of 955 million global users by next year, you could unlock a world of advertising potential for your new business on this social media platform.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that before posting content, you ensure that it matches the look and feel of your website, to facilitate a seamless brand experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, don\u2019t forget that professional connections are just as important, especially in the start-up phase. We recommend creating a LinkedIn profile for your personal training company, where you can discover other leaders, entrepreneurs, and investors to help drive your business forward.<\/span><\/p>\n<h3>Wrapping up<\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re a qualified personal trainer ready to take the leap and be your own boss, get started with this complete guide. Thanks for reading and we hope you found this article helpful. Please feel free to leave us any comments or questions you might have below.\u00a0<\/span><\/p>\n"},"excerpt":{"rendered":"<p>Assuming you\u2019ve obtained the health and fitness qualifications you need to be a professional personal trainer, it\u2019s time to take the next step and launch your very own business. The great news is that personal training can be an extremely rewarding venture &#8211; not just financially but personally, as you\u2019ll be motivating people to improve&hellip;<\/p>\n","protected":false},"author":28,"featured_media":12178,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[1229],"tags":[],"class_list":["post-12171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-startups","category-1229","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Start a Personal Trainer Business | QCF<\/title>\n<meta name=\"description\" content=\"A complete guide on how to start a personal trainer business in the UK, including set-up costs, business plan, incorporation and advertising.\" \/>\n<meta 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