{"id":11460,"date":"2024-01-27T12:56:42","date_gmt":"2024-01-27T12:56:42","guid":{"rendered":"https:\/\/www.qualitycompanyformations.co.uk\/blog\/?p=11460"},"modified":"2024-05-01T00:15:19","modified_gmt":"2024-04-30T23:15:19","slug":"company-names-sensitive-words-and-expressions","status":"publish","type":"post","link":"https:\/\/www.qualitycompanyformations.co.uk\/blog\/company-names-sensitive-words-and-expressions\/","title":{"rendered":"Company names – sensitive words and expressions explained"},"content":{"rendered":"

Sensitive words and expressions are those that require prior approval before they can be included in a company name, an LLP name, or a business name. Controls on these words and phrases exist due to their potential to mislead or cause harm to the public if used inappropriately.<\/p>\n

Whether you are planning to set up a limited company or limited liability partnership (LLP), register as a sole trader, or form a traditional business partnership, you should familiarise yourself with the rules on sensitive words before settling on a name.<\/p>\n

What are ‘sensitive’ words and expressions?<\/h3>\n

Various rules and restrictions apply to company and LLP names, as well as business names or ‘trading’ names, including the use of certain words and expressions deemed ‘sensitive’ in nature or meaning. It is important to bear this in mind when choosing a name for your business or organisation.<\/p>\n

Broadly, sensitive words and expressions are particular words that may:<\/p>\n